Don’t think you’re on the right road just because it’s a well-beaten path.
~Author Unknown
I believe in WeeBooks.
The Wright Brothers didn’t surprise the skies of Kitty Hawk the first time they closed their eyes, knitted hands, and hoped they’d hit the lower half of heaven. When their idea didn’t soar, they wondered why and started fresh.
My WeeBooks have lived to their namesake, not their potential. I’ll discuss the concept in greater detail next week. Right now, it’s time to reboot.
Comments tell me there’s no problem with the writing. Those who have purchased WeeBooks, to my knowledge, have all been happy.
What am I doing wrong?
More important, what can I be doing better?
Two theories:
- People don’t wish to buy what they can not see. They may love what I write, but that doesn’t mean they care to cough cash on a mystery. If I’d like for people to purchase, then I must provide a clear understanding of what they’re purchasing.
- People consider the price point excessive for a digital download, especially considering they’re only a few pages. We’re in a recession, Writer Dad. Pay attention.
My other theory is that there are some readers who will never download. For some, Monday through Friday content is more than enough. For others, perhaps they’d be happy to buy, but wish for something tangible.
To this, I understand. I will correct this shortcoming in time.
For now, I offer that WeeBooks do not compete with hard copy. They are new, and awaiting understanding.
We all have role models; those whose actions or thought help shape our own. One such company, for me, is Apple.
Apple is amazing, not because of what they produce, but how they produce. They refine rather than simply invent, and have for decades designed the day’s prototype, then pushed it toward tomorrow’s standard.
Do they always hit a bullseye? Certainly not, but they’re right more often than not, and they stay true to their mind.
Six years ago, Apple released the download limb of the itunes juggernaut. This was during the heyday of free downloads and the ubiquity of Napster. Record companies were up in arms, pants around ankles. Few then, seriously considered Apple as anything other than a minor note in a swirling tempest.
Earlier this year, Apple became the number one music retailer in the world, making Walmart suck their core.
The pricing is solid; easy to understand: $.99 for a single song, $1.99 for a video.
Me too.
From now on, whenever possible, WeeBooks will have video accompaniment, viewed directly from the site.
A high quality version will be available for $1.99, a PDF for 99cents.
This is retroactive to everything already released. If you have previously purchased and feel slighted, please email me.
Because I love the story, and because I think Blogger Dad’s (David Wright) work deserves to be seen, the first video I’ve added after The Eighth Wonder of the World, is Number One and Two it! (the book that offers potty training help).
Enjoy, and you can also follow the link to YouTube if you’d like to leave a comment.
Thanks.
Writer Dad
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About Sean Platt
Bamboo: I would LOVE to do a commercial for Apple. They’re a terrific company.
Elisa: Thank you for such a candidly wonderful response. I’m trying hard to crack this nut. The more information I have, the better job I could do. Your answer spilled over. Thanks again.
Bamboo: I would LOVE to do a commercial for Apple. They’re a terrific company.
Elisa: Thank you for such a candidly wonderful response. I’m trying hard to crack this nut. The more information I have, the better job I could do. Your answer spilled over. Thanks again.
I find your straight forth honesty to be refreshing. You stand behind your content and put yourself out there for praise or criticism. I think this is a courageous move and one that I can certainly learn from. I look forward to continuing to follow you and to stay up on your great writing abilities. Keep writing.
I find your straight forth honesty to be refreshing. You stand behind your content and put yourself out there for praise or criticism. I think this is a courageous move and one that I can certainly learn from. I look forward to continuing to follow you and to stay up on your great writing abilities. Keep writing.
I’d like to know if you’ll be writing WeeBooks just for children/young adults…or will you have some that are targeted to adults as well?
I’d like to know if you’ll be writing WeeBooks just for children/young adults…or will you have some that are targeted to adults as well?
I think you’re on the right path of building a product line. You’re doing the right thing by tuning and testing your approach. One piece of your puzzle might be sales copy. Think of it as little jump points on the Web that funnel and bridge your potential audience with your products. Given your path, it might be the most effective tool you add to your toolbelt. It’s the difference that I’ve seen make a difference for those that have succeeded selling their information products on the Web. I think Alexis Dawes says this is the key to her success.
J.D. Meiers last blog post..Label What is Right with Things
I think you’re on the right path of building a product line. You’re doing the right thing by tuning and testing your approach. One piece of your puzzle might be sales copy. Think of it as little jump points on the Web that funnel and bridge your potential audience with your products. Given your path, it might be the most effective tool you add to your toolbelt. It’s the difference that I’ve seen make a difference for those that have succeeded selling their information products on the Web. I think Alexis Dawes says this is the key to her success.
J.D. Meiers last blog post..Label What is Right with Things
B. Wilde: Thanks. Writing with honesty is natural. Criticism and praise are equal partners in driving me forward. I appreciate your support, and promise the writing is going nowhere.
Matthew: I will target them for everyone, eventually. What kind of product would you like to see?
J.D>: I think you are absolutely right. I’m unfamiliar with Alexis Dawes, but I will follow the white rabbit. Thanks for the heads up.
B. Wilde: Thanks. Writing with honesty is natural. Criticism and praise are equal partners in driving me forward. I appreciate your support, and promise the writing is going nowhere.
Matthew: I will target them for everyone, eventually. What kind of product would you like to see?
J.D>: I think you are absolutely right. I’m unfamiliar with Alexis Dawes, but I will follow the white rabbit. Thanks for the heads up.