“When we are no longer able to change a situation, we are challenged to change ourselves.”
~Victor Frankl
Today’s Deja Vuesday travels back a few months to when I first discussed SEO content. I’ve learned a lot since then, and my perspective has certainly shifted, marking this as a post definitely worth revisiting.
In the comments that day, I first met Susan Green, an excellent copywriter who has helped me on many occasions. She first articulated the value of SEO content that day, and has continued to remind me of its value ever since.
Let’s wind back the clock and see what I once said about SEO content….
I don’t write SEO content or throw attention at keywords. I hope I never feel the need to stray from such straightforward guidelines, at least not while writing for Writer Dad.
I can almost hear the collective gasp from the probloggers.
I’m not trying to argue, merely stating what works for me – writing SEO content isn’t it. Before starting a blog, I did my due diligence.
I read Darren’s book, and clearly understood the importance of SEO content and keywords.
During my first two weeks of posting, I stuck to those principles. I would outline ideas, title included, draw the keywords I needed, and then scribble my thoughts around them.
It was backwards and I knew it. I abandoned the practice of designing my drafts around SEO content by my third week.
Writing SEO content, I’ve no doubt, dulls the voice. Now, when I pen a post, I sit at the keys with a vague idea of how I’d like to spit. Words spill. Only when finished, do I read the post to see what keywords I might gather. I then decide on a title, an appropriate quote, and a picture to give all the black and white a little splash of color.
Like advertising, or pretty much anything else, I’ve no issue with SEO content. I understand the mathematics, and am positive that the future will find me developing sites where writing for the deities of search engine optimization is entirely necessary.
When that day comes, I’ll design my words around SEO content accordingly.
The hallways of the internet blare with a billion echoes. Like life, it takes courage to think different. It’s hard to claim a niche when I consider myself an expert at nothing. I don’t want to pen SEO content packed lists telling others how to live their lives when I’m still working full time on my own.
When I write, I want someone to feel a silhouette of my thought. Even with a full understanding that my words will be mostly forgotten within thirty-six hours of broadcast, I write them with everything I have.
My children will one day comb through my archives; I write for them, not the SEO content they will never be looking for.
If Writer Dad is my chance to touch our most local universe, then I wish to use my most genuine voice, rather than one designed to capture the attention of the Googlebots who crawl across my verbiage.
When you have language, you can skip rope. Do I really want to skip with SEO?
Content comes first.
Writer Dad
Update: I’m now a ghostwriter who pens fantastic SEO content and blog posts for a living. Click here to hire a gifted ghostwriter.
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