Kidpreneurs – The Best Children’s Book About Money I’ve Ever Seen!

Have you ever heard a song, watched a movie or read something remarkable and thought, “Man, I wish I had thought of that.” Kidpreneurs, by Adam and Matthew Toren is the children’s book I have wanted to write since before I was a writer, except it’s exponentially better than anything I ever would have done.
I started writing two years ago because I wanted to write for children, and one of the subjects I most wanted to write about was money. Longtime readers might remember The Eighth Wonder of the World, my first public attempt at writing about money for children.
Cindy and I do our best to teach Mia and Max about money, and always explain our monetary exchanges whenever appropriate. To me this seems natural. A basic understanding of money should be given to children at the earliest possible age, as fundamental understanding is essential to monetary success. It is difficult for me to understand why there are so few books that teach children about the relationship between money and daily decisions. After all, it is one of the most important things we will ever learn.
Kidpreneurs does everything I ever imagined a high quality children’s book about money would do, then takes it several steps further. Adam and Matthew are serial entrepreneurs and founders of YoungEntrepreneur.com. They believe in the power of youth and have written a book encouraging children to harness their natural curiosity and internal drive in order to set the stage for limitless potential that can last the rest of their lives.
What’s not to love about this book? Kidpreneurs presents the practicalities of how a business works, while also asking an essential life question at an early age: When you grow up, do you want to be your own boss or do you want to work for somebody else?
Through the use of entertaining dialogue and adorable cartoon people, Adam and Matthew guide the reader through a series of intelligent decisions, each one building on the last and constantly reinforcing the idea that time and effort have value. The pages are friendly and colorful with a mixture of wonderful drawings and text that is both intelligent and succinct. The copy is straightforward, but there is also an enormous amount communicated through the pictures.
Kidpreneurs is a book that can be equally enjoyed by parents and children.
One of my favorite things about Kidpreneurs comes about midway through the book with the introduction of several sample businesses that any young reader could start. These businesses are charming by themselves, but what is most impressive is that each sample business also includes a completed outline, allowing a child to not only see what it takes to run that particular business, but helping them to generate ideas for other future businesses as well.
Each sample business asks the following questions:
- What we do
- Hours available
- Target customers
- Startup costs
- Selling points
- Advertising needed
Sample businesses include babysitting, lawn care, lemonade stand (classic!), dog walking, window washing, errand services and a virtual assistant. Each business plan is well laid out with step-by-step examples which show that these business are easily attainable for most children.
Chapters also conclude with self-assessment quizzes which are cheeky, fun and a terrific way to have an audience of young readers monitor their comprehension.
One final thing of note is that Kidpreneurs genuinely approaches the needs of a 21st century learner, by helping them to understand the essential skills of tomorrow, such as how to build a simple website and the basics of networking.
Not only is Kidpreneurs the book I would have loved to read as a kid and the book I would have loved to have written as an adult, it is the book I’m eager to share with my children. Click here to go to the Kidpreneurs website.
Writer Dad
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writerdad's mom




Hi, I'm Sean Platt - author, father, and Creative Director at Rev Media Marketing. Writer Dad is my life as it unfolds. This chapter of my journey began two years back when I 




