A Content Marketing Carnival

If content marketing doesn’t bore you, then you’ll think this is awesome.

I’ll keep it short either way.

Though I have a lot going on, I try to keep business off the site as much as possible. Occasionally I’ll mention something either because I think it’s of genuine interest, or (rarely) because I’m trying trying to set some SEO in place, But for the most part what you get here is my version of fatherly art, four days a week.

However, I can see by the emails that there is curiosity.

I started a series on Ghostwriter Dad a few weeks ago. I’m not ready to blog about being a ghostwriter and I want to be genuine in anything I write. But the site needs content and I can’t afford to stop publishing over there. The SEO on the site is strong, enough so that it’s currently on page 1 for the general term “ghostwriter.”

I thought of the perfect solution. I’m now using the strong SEO on the site to benefit both myself and any reader who wants to learn about content marketing.

Simply put, content marketing is the means of growing a site through the creation of quality content which fuels word of mouth. It’s what David and I do for every site in the Collective Inkwell family. Each week we’re putting out a ton of great content. Why not use Ghostwriter Dad as a place to pull it all together?

So each Monday I’ve been doing a roundup that explains everything we did the previous week, along with the why. If something was a success, I write about it. If it was a failure, I write about that too. If it didn’t go one way or the other, I write about it anyway just to mop up the Google Juice.

If you’re in any way interested in getting a behind the scenes look at content marketing as it happens, or if you’ve ever wanted to see the buisness side of Writer Dad, come on over and check it out.

Click on the link for this week’s content marketing carnival. Or sign up for free updates delivered once a week.

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