If content marketing doesn’t bore you, then you’ll think this is awesome.
I’ll keep it short either way.
Though I have a lot going on, I try to keep business off the site as much as possible. Occasionally I’ll mention something either because I think it’s of genuine interest, or (rarely) because I’m trying trying to set some SEO in place, But for the most part what you get here is my version of fatherly art, four days a week.
However, I can see by the emails that there is curiosity.
I started a series on Ghostwriter Dad a few weeks ago. I’m not ready to blog about being a ghostwriter and I want to be genuine in anything I write. But the site needs content and I can’t afford to stop publishing over there. The SEO on the site is strong, enough so that it’s currently on page 1 for the general term “ghostwriter.”
I thought of the perfect solution. I’m now using the strong SEO on the site to benefit both myself and any reader who wants to learn about content marketing.
Simply put, content marketing is the means of growing a site through the creation of quality content which fuels word of mouth. It’s what David and I do for every site in the Collective Inkwell family. Each week we’re putting out a ton of great content. Why not use Ghostwriter Dad as a place to pull it all together?
So each Monday I’ve been doing a roundup that explains everything we did the previous week, along with the why. If something was a success, I write about it. If it was a failure, I write about that too. If it didn’t go one way or the other, I write about it anyway just to mop up the Google Juice.
If you’re in any way interested in getting a behind the scenes look at content marketing as it happens, or if you’ve ever wanted to see the buisness side of Writer Dad, come on over and check it out.
Click on the link for this week’s content marketing carnival. Or sign up for free updates delivered once a week.
About Sean Platt
Hi Sean, I always enjoy hearing about the business side of things. I've always thought it's part of what this site has been about from the start.
I like the idea of the carnival. I've seen others do it to exclusively to promote other people's sites. But using it to support your own network of business sites is a twist I hadn't considered. It makes a lot of sense!
Yeah, I love talking business, and I really wish the subject did better here, as I think it's interesting and has a lot to offer. I'll keep trying here and there. :)
And hey, when you have enough sites for a carnival in your own syndicate, why not?
Have an awesome day!
This is short and to the point. As a family member supporting, observing. and participating along with the children the realities of the content creating. I agree talking about the business aspect is just as important. I am happy for all the content creating carnival fun. Anyone who is creating content is working their face off with purpose, perseverance and patience.
Thanks for that baby!
I'd love nothing more than for the Writer Dad audience to embrace my talking about business. It is after all a part of the whole. Maybe one day it will happen and that would be awesome. For now, I'm glad I thought up the carnival. :)